07 November 2017
 
 
   
There are many facets of artificial intelligence (AI) that should intrigue marketers, and none of them involve a robot uprising. From deep learning in the form of neural networks and image...
 
  
In 2009, after careers in the British military, management consulting, and the World Economic Forum, I joined...
 
  
USA Gymnastics on Tuesday announced the hiring of sports marketing executive Kerry J. Perry as president and CEO. Perry, founder of collegiate marketing agency KP Sports, takes over for Steve...
 
  
Frisch’s Big Boy restaurants is proud to announce it has hired Todd Napier as vice president of marketing, effective October 30. Napier will report to Frisch’s CEO, Jason Vaughn, and he will oversee...
 
   
Ogilvy PR has appointed Rahul Titus as its head of influencer marketing. Titus will use his experience in influencer marketing to oversee the agency’s development of its ADAM influencer...
 
   
Megan Colligan, head of worldwide marketing and...
 
   
Social media has changed our lives drastically. It didn’t only impact the way we communicate but the way we shop as well. People now turn to social media when looking for products and services and...
 
  
- The CMO Club (TheCMOClub.com) is proud to announce John Costello, former President-Global Marketing & Innovation at Dunkin' Brands, as the 2017 inductee to The CMO Hall of Fame. Induction into The...
 
   
When Coca-Cola consolidated marketing into a new "chief growth officer" (CGO) role in March, it followed previous Fortune 100 companies in doing so — Hershey's announced Mary Beth West had joined as...
 
 
 
  
The Arthur L. Carter Journalism Institute voted to discontinue its relationship with NYU Abu Dhabi (NYUAD) following dissatisfaction with the United Arab Emirates denying work visas to journalism...
 
   
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Content marketing can be intimidating to even an experienced pro. In the spirit of Halloween and conquering our (content) fears, we’ve polled our agency staff and assembled a list of the top five content marketing nightmares to avoid. Don’t be scared,...
 
   
Traditional methods of getting consumers to buy your product and content marketing share a common goal. The success of both depends upon their ability to help your business to increase sales volumes...
 
 










 
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