In the Loop: Kellogg's new marketing plan, Bloomingdale's news, Tower Health new marketing & comm VP, mastering the PR balancing act

03 November 2017
 
 
 
   
Kellogg’s has announced plans to drive out-of-breakfast consumption in 2018 with a £10m marketing campaign for Corn Flakes exploring the different times of day people eat cereal. Building on this year’s #MyPerfectBowl campaign – which resulted in...
 
   
 
   
, Contributor I demystify SEO and online marketing for business owners. Content marketing has become more popular than ever since its rise to prominence after Google’s “Panda” update back in 2011....
 
   
has named Lisa Hess as Vice President, Marketing and Communications to Tower Health, effective October 23. In this role, Lisa will be responsible for planning, development, implementation and...
 
   
Opinion: How do you know it's working? Is there direct, measurable ROI? What happens next? It’s far too easy to get caught up in the hype and hoopla of social media and forget that it’s part of a...
 
   
No brand is an island, and when creating and developing social media marketing for a brand, it is possible to get help. Collaborative marketing has been on the rise in recent times, and that is because, primarily, people have realised that influencers...
 
   
Social media management. SEO.  Media relations.  Analytics. Video production. You’re expected to do it all as a modern PR pro. It’s easy to get exhausted—and it takes more than an extra cup of...
 







 
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