21 November 2017
 
 
 
 
FirmBee / Pixabay When it comes to content marketing, SEO is one of the most important tools you have. However, many businesses don’t use it properly as they don’t understand the impact it can have on them as a company. Here are ten content marketing...
 
   
Tyler Hakes Tyler Hakes is the strategy director at Optimist, a full-service content marketing agency. He’s spent nearly 10 years helping startups, agencies and corporate clients with strategic...
You are more than your logo. The American Marketing Association defines a brand as a “name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from...
 
   
 
 
 
   
Spoiler Alert: We are going to talk about sports in this piece, but you don’t have to be a fan to understand the lessons. This year’s MLB playoff was one for the ages. The LA Dodgers, with the...
Marketing automation is the latest trend among the big international corporations who want to reduce their marketing costs while effectively increasing their revenue income. Automating the tasks that...
 
   
Avoiding trendy buzzwords is always a good rule of thumb when promoting your business. In certain circles, promoting yourself as a “thought leader” may cause more people to roll their eyes than...
 
   
These 4 Mobile Marketing Tools Will Improve Your Brand Promotion Today I have some mobile marketing tools to help you build a larger audience online . Here’s four links with tips and tricks to kick start your Monday. Enjoy a Happy Thanksgiving this...
Use it or lose it—that’s what practically everyone with remaining marketing budget faces when it comes to end-of-year accounting. If you’re lucky enough to have a little something left over, you certainly want it to go to good use, especially with 2018...
Regardless of business size a good crises response plan can be easy and effective Remember in High School, how one mistake, one false statement or rumor could ruin one's reputation? Well, the same...
 
 










 
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