14 November 2016
 
 
 
  
Taking on its new “Thursday Night Football” NFL games, NBC Sports is launching a new marketing campaign that will be highlighted with custom content from top shows -- in large part looking to drive...
 
  
As online video budgets start to get closer to the size of online display, advertisers increasingly want to grade their campaign spend on performance metrics, a shift TubeMogul hopes to capitalize on with an attribution product that lets brands use each...
 
 
at 11:43 a.m. Chipotle found a fun way to shove its marketing agenda down our throats. Photo by Angel Melendez As one of the most successful American restaurant chains of the last 20...
 
 
Most chief marketing officers only get half their job right. That's the opinion - and research finding - of Thomas Barta, who learned the marketing trade working for KimberlyClark before moving...
In what will now be known as the Great Kit Kat Robbery, or #KitKatGate on Twitter, one man fell victim to yet another confectionary-related crime. Hunter Jobbins left his car unlocked outside his...
AT&T has revealed a new feature for 2017 with its marketing team seemingly having great fun rebranding ‘Data Throttling’ to ‘Stream Saver’. The new feature, which will begin in early 2017, has been billed as a ‘free and convenient, data-saving...
 
online technology, a proprietary CMS system, Salesforce, Google Analytics and Keywords, Marketo marketing automation, Hootsuite and MailChimp. While it was a rich suite of tools, several were..
 
  
With the nights now looming long, it’s that time of season when we begin looking forward to the next year and thinking about what we need to change to stay competitive. There’s not much more we can learn about 2016, but there’s a lot we can learn from...
 
  
B2B marketers are making content marketing a higher priority and they feel they are doing a better job adjusting their strategy and actually creating the content. Which is great news, and yet, creating quality content that is worth sharing seems to be...
 
 
CHICAGO, Nov. 14, 2016 /PRNewswire/ -- Cars.com announced today the appointment of Brooke Skinner Ricketts as the company's chief marketing officer (CMO), effective immediately. Skinner Ricketts most recently served as vice president of brand and design...
Hotel, travel agent and cruise line companies part of a recent study said 41 percent of their opened emails take place on a mobile device. Skift Take: Many travel brands have email marketing...
/PRNewswire/ -- IBM's Watson AI enters the world of native advertising with ADYOULIKE IBM's ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising....
 





 
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