04 November 2014

Accenture assists Zurich Insurance to revamp website for digital marketing
Infotech Lead - 04 Nov 2014 17:21
Accenture today said it has assisted Zurich Insurance Group to revamp its new corporate website to enhance digital interactions with consumers and support its digital marketing strategy. As part...
 

Marketing Startup Gigya Raises $35 MIllion
Recode - Kurt Wagner - 04 Nov 2014 16:31
Gigya Gigya, a software company known for its social login technology, has raised $35 million in new venture funding, according to CEO Patrick Salyer. The round was led by new investor Intel...
 

Windstream names senior vice president of SMB sales and marketing
Individual.com - 04 Nov 2014 15:54
Windstream Communications, a provider of voice and data network communications, has named Sarah Day as senior vice president of small and medium sized business, or...



 

Netflix, Inc. Hires TWCs Marketing Head
Value Walk - Aman Jain - 04 Nov 2014 14:27
Netflix is serious about the movie making business, and the company is hiring some big names in the industry Netflix, Inc. ( NASDAQ:NFLX ) has appointed Hollywood marketing executive Stephen Bruno...
 

The Importance of Consumer Insights in Today's Marketing Strategies
Huffington Post - Jure Klepic - 04 Nov 2014 14:04
It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding...
 

Samsung Restructures U.S. Marketing Team as Mobile Division Falters
Advertising Age - mbergen@adage.com - 04 Nov 2014 12:49
Samsung Electronics is making changes to its U.S. marketing team, aligning it with the conglomerate's morphing goals. Todd Pendleton Todd Pendleton, CMO of the company's U.S. mobile business, now...
 

Derek Jeter Steps Off the Baseball Diamond and Into Content Marketing
Advertising Age - adageeditor@adage.com - 04 Nov 2014 16:08
What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of...



 

Content Marketing Lessons From Netflix
Business 2 Community - Al Davidson - 03 Nov 2014 22:30
Netflix has been one of the most interesting stories in the business world during the past few years, because the company is blending the lines between “technology” and “entertainment” industries. In its early years, Netflix used to be thought of as...
 

Seven reasons for the unstoppable rise of CRM
E-Consultancy.com - Ben Davis - 04 Nov 2014 16:22
Most commented posts this month B&Q's new £60m responsive website reviewed 36 comments Three ways most marketers screw up email subject line split tests 14 comments Nine writing ‘rules’ you can safely ignore 13 comments When marketing...
 

Intel Capital invests $62M in 16 tech startups
Venturebeat - Dean Takahashi - 04 Nov 2014 15:45
Above: Intel CEO Brian Krzanich at a wearable tech event. Image Credit: 0 Intel Capital, the venture arm of the world’s biggest chipmaker, is unveiling it has invested $62 million in 16 tech startups today. The investments show that Intel is still...
 

Google releases open source Nogotofail network traffic security testing tool
Venturebeat - Emil Protalinski - 04 Nov 2014 15:07
Google today introduced a new tool for testing network traffic security called Nogotofail. The company has released it as an open source project available on GitHub , meaning anyone can use it, contribute new features, provide support for more platforms,...
 

Best PR practices for non-profits
Publicity Update - 04 Nov 2014 16:32
In order for non-profits to survive and thrive, the public needs to know about them. This simple fact points to another: non-profits need PR just as much as anyone else. In fact, there is an argument...
 

NLRB rules against employees for egregious social media use
Inside Counsel - Zach Warren - 04 Nov 2014 17:49
In Richmond Center, the NLRB ruled that two employees planned deliberate insubordinate acts online From Triple Play Sport Bar and Grille to Knauz BMW, the National Labor Relations Board (NLRB) has...
 

Amazon Leads the Way as the Most Influential Brand on Social Media
Inc.com - Rebecca Borison - 04 Nov 2014 16:36
SOCIAL MEDIA BY Rebecca Borison    @borisonr Lithium Technologies ranked the top brands by social media engagement, and Amazon came out on top. Bartek Sadowski/Bloomberg via ...
 

Tumblr's David Karp on social media, YouTube, diversity
News Leader - Edward C. Baig - 04 Nov 2014 16:10
Tumblr founder and CEO David Karp. / Robert Deutsch, USA TODAY by , USA TODAY Filed Under NEW YORK - In the near year and a half since Yahoo under CEO Marissa Mayer bought Tumblr for $1.1...
 

Midterm Elections Draw Record Mobile, Social Media Audience
US News & World Report

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