10 November 2014

Q&A With Joe Pulizzi: Pulling Back the Curtain on Content Marketing
Business 2 Community - Carrie Majewski - 10 Nov 2014 03:39
I first got the chance to hear Content Marketing Institute (CMI) founder—and content marketing evangelist—Joe Pulizzi speak two years ago at CMWorld. I remember taking note of how everyone’s eyes lit up when he took the stage, of attendees furiously...
 

60 Must-Read Marketing, Business & Social Media Blogs for 2015
Business 2 Community - Brian Honigman - 10 Nov 2014 14:06
Jay Baer of Convince and Convert (whose blog is actually featured in this post) once put the necessity of learning in the digital marketing field very well. In digital marketing, if you stop learning you die. Period. I think that this observation is...
 

Web conversion vs app conversion: 3 big differences you should know
Venturebeat - Lucy Orloski, Director of Demand Generation, Localytics - 10 Nov 2014 12:22
SPONSORED POST This sponsored post is produced by Localytics. As much as marketers may wish otherwise, mobile and web have some important differences that come into play when you start analyzing user data. Simply put, the rise of mobile app usage...
 

Coupons.com partners with Samsung on mobile coupons
Venturebeat - Mark Sullivan - 10 Nov 2014 12:22
Not having to schlep paper coupons around will be one of the great joys of mobile payments. And Samsung phone users will be among the first to realize this happiness. The Korean phone giant has signed a deal with Coupons.com to allow Samsung Wallet...



 

Should Marketing or Sales Take the Lead in Lead Generation?
CRM Guru - David Dodd - 09 Nov 2014 23:18
Today, there are two distinct, and seemingly contradictory, paradigms of B2B demand generation. Both paradigms are essentially responses to profound changes in the B2B marketing and sales...
 

Welcome To The Age of Context-Driven Sales And Marketing
Huffington Post - Vala Afshar - 09 Nov 2014 19:57
The next generation enterprise software for sales, services and marketing such as marketing automation or customer relationship management (CRM) solutions will deliver personalized and highly contextual intelligence to sales, marketing and services...
 

PR Insider: Best Practices for Customer Support via Social Media
PRandMarketingnetwork - Abby Perkins - 10 Nov 2014 15:02
Social media offers an ideal opportunity for companies to directly connect to their customers and potential customers. And many companies have been using social media as a major part of their...

Singapore Airlines ties up three-year marketing deal with Tourism Australia
Travel Weekly - 10 Nov 2014 12:27
Image via Shutterstock A new three-year strategic marketing deal worth A$12 million has been agreed between Singapore Airlines and Tourism Australia. The agreement will see a range of tourism...
 

Chicago Transit Rolls PR Search
Odwyer PR Daily - Greg Hazley - 10 Nov 2014 14:15
Metra, the commuter railroad for Chicago, is looking...
 

Who Owns Your Business’s Social Media Accounts?
National Law Review - 10 Nov 2014 15:38
Amy D. Cubbage practices litigation in the areas of complex tort and commercial litigation, including class actions,...
 


 

Social media for more than just promotion: 15 tips for journalists
Austin American Statesman - Bleacher Report - 10 Nov 2014 14:53
Cordelia Hebblethwaite points out in her Twitter bio that her...
 

Chobani Turns to Event Marketing to Stir Up the Yogurt Wars
Event Marketer Online - Sandra O’Loughlin - 10 Nov 2014 15:14
Chobani, the top-selling Greek yogurt brand in the U.S., is no stranger to event marketing. As Peter McGuinness, chief marketing and brand officer, at Chobani says, “We’re a very grassroots brand, we...
 

10 Simple Ways to Improve Your Hotel Marketing Results Tomorrow
HotelExecutive.com - 10 Nov 2014 14:08
Mr. Spector Sales & Marketing By Dave Spector , Partner, Tambourine After working in the hotel industry for 30 years we’ve seen it all. And after stepping on all the landmines and sifting through...
 

Online Auto Marketing’s Crossroads: Either Collaborate or Compete
Wards Auto.com - 10 Nov 2014 14:03
The ability to research and buy products online has visibly altered the retail landscape, forever changing the customer’s path to purchase. This has had an equally large effect on the automotive...
 

Integrating marketing campaigns: agencies or clients - who should lead?
Marketer Magazine - 10 Nov 2014 13:17
If you're a client-side marketer does the thought of working with multiple agencies to develop a single campaign bring you out in hives? Or are you an agency marketer stuck in the middle when all those involved are arguing about whose responsible for...
 

12 Habits of Successful Marketing Executives
Inc.com - John Rampton - 10 Nov 2014 13:07
MARKETING BY Too many chief marketing officers don't live up their lofty title.Here's what the best CMOs do. Not all chief marketing officers earned that title, whether it was due to...
 

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