08 May 2015
 
  
Small business owners understand better than anyone how important it is to be able to adapt to change. This is true for all industries, but is especially true for a business like Austin-based publishing company, Octane Press. “I’ve been involved in...
 
  
Every marketer will tell you that content is a huge priority. It’s the single most important way to delight, engage, and educate customers. Audiences want to learn as much as possible about your brand. What problems are you passionate about solving?...
 
  
CEOs may serve as the public face of  corporation, but Chief Marketing Officers are responsible for the brand imagery with which consumers most readily identify. So how are c-suite-level creative...
 
 
 
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Kelsey Libert gives us a nice overview of the results and there is...
 
 
Jacki James Jacki James is a Strategic Planner with digital strategy specialist, Zuni, and moonlights as a digital marketing lecturer for ADMA. She blogs for Zuni at zuni.com.au and you can follow...

   Face facts: we’re humans. We make mistakes. Here’s how to recover (and prevent) social media mistakes. Breathe.  First things first - take a deep breath. You probably made the..

  While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing

   Many marketing teams struggle to make the most of limited resources. Whether you’re just starting out with a one-person business or you’re running a mid-size company that’s trying to break into the big time, it seems like there’s never enough time and...

   No one likes rules. Rules are there to be broken, ignored, moaned at. But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all...
 
 
 
 
 
While we learn a lot from our PR classes and there’s no denying the value of a good education, there are simply some things about working in PR that cannot be taught in a classroom, no matter how...
 
 
The company confirmed that it is "re-evaluating" its PR agency relationships following its decision to become an independent company. Last year eBay decided to spin off PayPal into a separate publicly traded business to allow the companies to...

  Data is the single most important aspect of digital marketing. If you doubt this, consider that the goal of digital marketing is to understand your customers and prospects so completely you can..

  We know how dominant and pervasive Facebook has become in our daily lives, and recent data shared by the king of social media confirms this impression. Let’s not forget that when we say Facebook, we...


 
 


 
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