28 May 2015
 
  
Content distribution networks are plagued by the inability to target. In theory, distribution networks make relevant content recommendations based on the original article. But often times that’s not the case, making measuring native advertising campaigns...
 
 
Whoever considers native advertising as a poor and less-effective measurement has not seriously dealt with the current and future techniques of this new form of advertising. Or the real opportunities...
 
  
The UK’s ASA has banned a Procter & Gamble video – ‘A Model Recommends’ – for not making it clear enough that it’s plugging P&G products, especially Max..
 
 
 
According to the survey of 850 PR and comms professionals, carried out by recruitment firm The Works Search and Selection between January and December 2014, 65 per cent of respondents received a pay rise last year and 54 per cent received a bonus....

  Eric Blankenship's first job of out of college was with the Tampa Bay Lightning. That was more than 15 years ago. He spent a few years working in the marketing industry in Seattle, Portland..
 
 
 
  
It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Brands are investing in original content , but could they be...
 
 
There’s more to influencer marketing than advocacy...
 
  
Marketers are constantly seeking ways to increase engagement with their content and video is fast becoming the best way to achieve it. According to eMarketer, daily time spent with digital video has risen from 6 minutes in 2010 to 55 minutes for the...
 
 
 
By: Hilary Thesmar, PhD, RD, FMI Vice President, Food Safety Programs, Food Marketing Institute  and Heather Garlich, Senior Director Media and Public Relations, Food Marketing Institute Whether a...
 
 
 
  
Stephanie Losee. Politico has hired a Dell marketing executive to help build and run a department called Politico Focus that will create content for brands -- a first for the political news...
 
 
  
Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar with AEG's VP of Social and Marketing on May 28th . At the I/O 2015 conference today, David...
 
 
 
For a brand known primarily for its above-the-line marketing campaigns, Gatorade's new mission control center suggests a major move by the company to amplify its online engagement efforts. The Gatorade Mission Control Center-a room that literally sits...
 
 
share by Matt Alderton | May 27, 2015 In small and large businesses alike, content marketing is all the rage. An article or blog post is only valuable,...

 
 
Social media websites are great tools for promoting content offers that your company has...
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