26 May 2016
 
 
 
  
My friend Laura Patterson conducts an annual Marketing Performance Management benchmark study. The current study represented their 15th annual study. After each study, Laura usually writes summary...
 
  
3-D printing company Stratasys has hired Tim Bohling as chief marketing officer. Bohling...
 
  
As brands continue to learn how to make the most of Snapchat as a marketing platform, the app is undergoing some upcoming changes . A source close to Snapchat told Digiday that the update will give...
 
 
While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together . Everybody knows that it’s the year of...
 
  
Marketing has gotten a lot tougher and more complex with multi-channel -- the coexistence and integration of many marketing venues at the same time. With online marketing interacting with broadcast...
 
 
 
 
I know they are out there. I know that hiding...
 
  
The biggest brands dominate the industry by imprinting their business on people's minds for years and years. If you think that brand loyalty is easy to achieve, you couldn't be more wrong. Ask brand...
 
 
5 Search Engine Tools for Social Media Navigation We spend a lot of time on the internet, specially on social medias, and we use search engines to search for content we need. Although social...
 
  
In a world where even your grandmother has a favorite meme, there’s no excuse for marketers to not know what brands are doing social media best. Being able to spot greatness—and storing those great...
 
 
Husqvarna Automower 430X Husqvarna added new products to its 20-year-old Automower line of robotic lawn mowers. “Every Husqvarna Automower is designed to operate independently and...
 
 
  
PR agencies come in all shapes and sizes, and they don’t come cheap! It is definitely not a case of one size fits all when it comes to PR firms. So, finding the right PR firm to match your...

 
  
By Whitney Zelmer, Award & Marketing Coordinator, Bulldog Reporter The public relations industry, like many others, has experienced massive change over the years, as traditional PR continues to...



 
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