22 May 2017
 
 
 
Advertisers are now willing to convey interesting stories to audiences for maximum engagement and impact. Ashish Shah The growth of competing online platforms, creativity and improved technology...
 
 
 
Saturday night's graduation ceremonies are still a go at the University of Texas despite the threat of rain. UT says it has a plan to get the word out if things change. (CBS Austin) Saturday...
 
 
  
When a brand is new and growing, they tend to be freer—and often more fun and creative—with their content. A young brand’s very survival depends upon making a splash, catching attention, and being...
 
  
 
 
 
 
 
Here’s a conundrum to start the day: if a press release is issued and nobody reads it, did it make a sound? The answer probably differs significantly between brands and the agencies they hire....
 
 
 
With all the buzz about artificial intelligence, email marketers need to have a plan for adding AI tools to their marketing mix. For most of us, it’s not quite that easy. As with big data and...
 
  
 
  
Because some non-profits run on shoestring budgets, marketing often takes a back seat to other issues that are seemingly more pressing. Some organizations believe they can’t afford to spend any money on technology, while others think that marketing...
 
 








 
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