21 May 2015
 
 
  
Twitter Chief Financial Officer Anthony Noto confirmed Wednesday that he is running the company’s marketing department — a move that has mystified people in the media and marketing world since it was...
 
  
Sprint Corp. has chosen a Canadian broadcast executive to be its chief marketing officer. Kevin Crull, who starts May 31, will oversee all products and services at Sprint, its brand and...
 
  
Verizon doesn’t even have an NFL stadium named after it, and it is going to purchase AOL for $4.4 billion. For years, wireline companies have been seeking out how to purchase their way into the...
 
  
What does it mean to have an approachable business? Think of it in terms of being an approachable person. Businesses, much like people, have characteristics and personalities. A leader who is...
 
 
Last week saw PerformanceIN play host to Matomy Media Group’s ‘Ultimate Email Acquisition Marketing Webinar’ - a treat for any direct marketers wanting to get ahead of their inbox-based competition....
 
 
  
By: Natalie Maneval During the 2015 ULTRA Summit , held at the Four Seasons Resort Orlando at Walt Disney World Resort , advisors and suppliers heard about ways the luxury travel industy was...
 
  
Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. This strategy includes discussing...
 
  
From the company that gave us Flo, a few insights into corporate creativity EXEC Progressive exec explains 'disruptive' thinking at conference from A1 More than 2,600 people came to Cleveland...
 
 
 
  
Social media is cool – it enables companies to experiment with a different persona, a fun one expressed in succinct, creative ways, away from long, drawn-out corporate jargon. This explains why businesses, big and small, are all over it. Yet as digital...

 
  
Philanthropy typically has a face-to-face quality to it, from meeting with potential donors to volunteering at an event or for a nonprofit. But now, thanks to current technology, philanthropists can...

  
We live in a unique time in history where it seems everything is driven by big data. If you’re on social media, watching streaming videos, or simply shopping online, your actions are generating data,...
 
 
VB WEBINAR: Join us for this live webinar on Thursday, May 28 at 10 a.m. Pacific, 1 p.m. Eastern.  Register here for free.  In a mobile-first world, those enterprise companies able to engage consumers successfully on their go-everywhere devices are...
 
  
When executed properly as part of a comprehensive inbound marketing strategy , email marketing provides value to businesses looking to attract and convert leads. Too many businesses, however, carry...
 
 
  
Digital multimedia has evolved yet again. We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. The medium has been growing...
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