01 May 2015
 
 
  
Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? Here’s the situation: it’s not news that the buying process has changed. And at Marketo, we talk...
 
  
When you invest in any new marketing initiative, you need to be sure it produces results for your company. Even though most marketers believe in the impact of content, many find it hard to measure the ROI of this approach. In fact, while more than 90%...
 
 
The rise of digital and overwhelming amount of information now available to anyone in buying mode could be bad news for B2B salespeople. In fact, according to a recently published report on...
 
  
So you went out and bought that shiny new marketing toy — marketing automation technology — sold on the allure of how it can solve all of your marketing and sales woes. You read our posts on how to prepare and staff your marketing automation team. And...
 
 
  
Content marketing is time consuming. Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do. Blogs take time to write, those great images need to be found or created and those social...
 
  
How do you create great content that will attract an audience and build trust? For starters, you should feel comfortable writing and do it often. But the key to writing compelling content is asking the right questions. Whether you’re working with a...
 
  
A millennial asked me about corporate life the other night. She only talked to me because her iPhone had run out of battery. When there's no way to play Candy Crush, humans are your only resort....

 
 
 
Athens, Ga. - University of Georgia President Jere W. Morehead has appointed a committee to begin a national to fill the position of vice president for marketing and communications. Jennifer Frum,...
 
  
For all of the social media innovations to appear on the radar, Periscope is perhaps the most intriguing. There’s just something captivating about raw, unedited video that is here today and, well, gone tomorrow. It’s particularly infatuating to...
 
  
Has Twitter Analytics become your latest obsession, like it has for us?...
 
 
Evan Parent would frequently stop into San Diego stores like Ralphs, Vons and 7-Eleven to pick up some Blue Moon. Now, he has filed a class action lawsuit against MillerCoors, brewers of that popular...
 
 
Apple is hunting for a new director of Global Marketing Operations at its Beats division, according to a job listing posted on Thursday, a rare high-level opening at the company.... Read More » ..
 
 
Cision's acquisition of Viralheat is the latest in a recent wave of M&A activity...
 
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