09 March 2017
 
 
  
Jason Baker is a founding member of the FedEx social media team and has played a key role in the development of the FedEx social voice. In his role as Sr. Communications Specialist, Global Content Production & Brand Journalism at FedEx, he’s helped...

 
 
Today, one of the best ways to dominate content marketing is to learn from the brands that are already doing it. While certain pillars of content marketing stay the same from industry to industry,...
 
 
 
Each year, it’s fascinating to see which brands rise to become content marketing industry leaders. Whether hot new startups or global giants, the best content marketing brands are the ones with...
Not sure if content marketing  is right for your business? As one of the few marketing strategies with very little up front cost and the potential for high ROI, I highly encourage you to rethink...?
 
 
 
 
 
As chief marketing officer, Barry Goldstein is responsible for all aspects of marketing and revenue generation for the company and its 18 brands, leading the brand marketing, loyalty, digital...
 
  
Stacy’s Pita Chips customers can scan the bags with Snapchat to see online materials Stacy’s Pita Chips is celebrating Women’s History Month with unique bags that come with a Snapchat code that...
 
  
Good, bad or indifferent – 2016 is over. And while 2017 is well underway, I recommend content marketers take one good look back before they go. The past is the past, after all. And there’s plenty...
 
 
_ Last week I was looking at our web analytics and saw some unfavorable trends in our site visits. There were some dips and declines. My slow but steady upward trend was starting to level. The...

    PR, marketing automation, web and video development, social media, events, sales enablement, email and online marketing and managing a global team...

   nitty gritty details of segmentation and targeting are rarely addressed by your marketing automation vendor or your email service provider. It’s the marketer’s job to follow email best practices, target audiences with highly relevant messages, only...
 
 






 
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