12 March 2015
 
 
  
/PRNewswire/ -- L'Oreal USA , the largest subsidiary of the L'Oreal Group, today announced a partnership with acclaimed mobile platform PowaTag. PowaTag's unique technology can transform any...

 
Endurance International Group  this week released the results of a survey of its U.S.-based small business customers. The survey found that a majority of respondents (68%) believe having a mobile app...

 
  
Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of digital marketing, with an emphasis on content and social. Goldman Sachs (Goldman), a leading global...

 
 
Mobile operators worldwide will be able to generate new revenues and grow market share thanks to the combination of Ericsson’s Media Delivery Network (MDN) solution and Opera Software’s Rocket Platform. This collaboration will enable new monetisation.
 
 
 
 
2015 is already turning out to be another exciting, if not challenging year for marketers. Two major consumer trends around mobile devices and social engagement are turning the traditional marketing...
 
 
What:  WIRED and Nokia have launched #maketechhuman, a year-long initiative that examines technology's impact on our future. The multimillion dollar deal which includes a new website (...
 
  
If you haven’t heard the word “content marketing” around the office lately, you’ve most likely been on vacation. In the world of online business, content marketing is quickly becoming one of the...
 
 
  
Money Is No Obstacle To Effective Marketing Customers love scrappy underdogs, and the...
 
 
 
  
You may be spending hours working on your social media outreach efforts but do you know whether your inputs are successful? Your clients may be breathing down your neck for some...
 
 
Due in no small part to research and writing on Integrated Marketing Communications by Don Schultz, professor emeritus of service at Northwestern University's Medill School and the so-called “father...

 
 
US public relations company Ketchum has ended a long-term contract with Russia, PR Week trade magazine reported. MOSCOW (Sputnik) — US public relations firm Ketchum has ended a nine-year contract...
 
 
  
Online Marketing Brain freeze, also known as an ice-cream headache or a cold-stimulus headache, a kind of short-term headache typically linked to the rapid consumption of ice cream. While the idea of...
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