09 March 2015
 
 
  
This week Adobe will be hosting its annual Digital Marketing Summit in Salt Lake City. Among the expected themes will be advances in tools for modern marketing, including the creation of granular...
 
  
Adobe principal research analyst  Tamara Gaffney has an interesting theory about the Apple Watch. Hours away from Apple’s official reveal , Gaffney argues that the Watch may fly off shelves because of an unrelated product decision made by Apple: the...
 
  
I was intrigued to read a recent post by David Raab, a leading analyst in the marketing automation space, on his blog, “Customer Experience Matrix,” in which he writes about the role that agencies play in the sale and management of marketing automation..

  
By Jeff Jubelirer, Vice President, Bellevue Communications Group What’s happening:  The line between earned media and paid media is blurring and with it comes a change in the job descriptions of...
 
 
  
Nothing's worse than attending an event with a weak speaker lineup. Instead of being entertained and informed, you end up bored and distracted. When I speak at an event, I'm regularly asked which...
 
  
PepsiCo is in the throes of a global push to measure the effectiveness of its content marketing. For the plan to succeed, the company’s head of marketing Sebastian Micozzi reveals the five lessons it has to learn. Content marketing has gone mainstream...
 
  
Last week, I received an advance copy of the research study, 2015 B2B Manufacturing Content Marketing Trends—North America thanks to Amanda of the Content Marketing Institute (CMI) . There may be...
 
 
MarketingPro's new social media automation tool gives financial advisors everything they need to launch and maintain a vibrant online presence--without taking them away from important time spent with...
 
 
 
 
Push 101: With over 40% of global web usage coming from mobile devices, your 2015 marketing strategy must be mobile first. Yet many of todays mobile marketing best practices revolve around porting...
 
  
Original Title: 7 Digital Marketing Trends That Will Rock Your Startup in 2015 Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail,...
 
 
Webinar Description Native advertising is big business. According to eMarketer, native advertising will be a $4.3B business this year and will grow 65% in the next two years to $7.1B. As native...
 
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