06 March 2015
 
 
  
Salesforce has added capabilities to its Marketing Cloud with the release of Predictive Decisions, which will give marketers greater power to make use of data to organize their campaigns....
 
  
Johnnie Walker's premier Blue Label blend has unveiled a prototype "smart bottle" that enables the brand to, among other things, send targeted, personalized marketing messages to consumers....
 
 
The drugmakers will explore combinations of Merck's Keytruda and Eisai's Lenvima and Halaven to treat certain cancers. AbbVie nabs Pharmacyclics for $21 billion, Mallinckrodt makes a Pfizer-Hospira style acquisition, and the...
 
 
  
Developing successful digital marketing strategies is often about lessons learned. Content marketing as a digital marketing strategy has really taken off in the past 4-5 years. Prior to that, you could game the search engines by stuffing pages with...

 
  
This is not what you’d expect from someone who leads a digital marketing firm, but it’s true, and the “truth will set youfree.”  Digital marketing doesn’t work unless you avoid making the three...

 
  
The “One Brand” strategy, announced by Coca-Cola today (5 March), will not only place the company’s four product variants, Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life under the Coca-Cola master brand rather than being marketed as separate brands,...
 
  
Cabela’s can turn around falling sales at existing stores by marketing to millennials and women, introducing new products and fine-tuning product assortments for different geographic regions, all as...
 
  
21st Century Fox ( NASDAQ:FOXA , FOX) today announced that Michael Petrie has been named Vice President, Investor Relations. In his new role, effective immediately, he reports to Reed...
 
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