16 March 2015
 
 
  
Summary: Adobe is a player now and they hold their own with unique twists and turns against all major players in the marketing cloud space. But they have things they must do that will carry them to...
 
  
Always decided to buy the Super Bowl 10 days before the game. The ad industry needs to break its addiction to outdated metrics by focusing on sales results and get a better handle on...
 
 
By Kay Sorin March 16, 2015 Gilt features flash sales of luxury goods and services NEW YORK – The mobile mind shift has changed the way people live, and brands must change their...

 
 
 Just because you have content doesn't mean you're a...
 
 
  

  
It's well known by marketers and business owners that social media networks are good places to build a brand and spread information about an organization . Nearly every business in America has some...
 
 
  
As President of the CIPR you have the opportunity to award two medals on behalf of the organisation . Both medals are awarded at your personal discretion. The Sir Stephen Tallents’ medal...


 
 
  
How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be monitoring? How do you interpret the numbers once you have them? If you’re on social media for your...
 
 
  
Press relations are not always a strong point for small businesses, since they don’t have an entire media relations department like many large companies do. However, there are some of the strengths in the area of press relations that small businesses...

 
 
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