21 June 2017

 
 
 
 
Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Have you experienced problems with public perception...
 
  
Since the financial crisis in 2008, banking and financial services brands have struggled to earn and keep the trust of one of the most important cohorts today—millennials. According to a Contently study, 30% of millennials don’t trust financial service...
 
 
Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake....
 

 
 
  
Image source: HubSpot More than a few digital marketing experts tout user-generated content as one of the most effective marketing strategies. Effective user-generated content (UGC) can generate 6.9x higher engagement than brand-generated content on...
 
  
General Mills Inc. has hired a former Coca-Cola marketing executive to be its new global chief...
 
 
I have been using LinkedIn since 2003 and have been a big believer in this platform for a long time but not for the reasons you probably think.  Conducting marketing on LinkedIn is just a tough game....
 
 
Podcasts, episodic audio programmes that are subscribed to and downloaded by users, have been around for more than 15 years. They predate even the smartphone boom, having risen to prominence with the...
 
 
When Craig Rowley moved over to REI after 25 years on the agency side—at creative shops including Carmichael Lynch, Borders Perrin Norrander, and Saatchi & Saatchi—he was already pretty familiar with...
 
 
In online marketing campaigns, there are both easy and difficult strategies that seem to work. However, some of the easy ways tend to have some severe repercussions in the future. It’s smart that you...
 






 
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