08 June 2015
 
 
  
As a former TV news producer, I know a thing or two about communication, storytelling, building and maintaining an audience and media. I’ve taken the lessons I learned after nearly a decade in the newsroom and parlayed it into a marketing career. Some...
 
  
In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. That includes video,...
 
  
The complexities of the evolving and robust global digital economy are introducing new sets of goals and problems for B2B organizations. Long tenured B2B companies are seeking ways to adapt and to remain sustainable. While nimble and digital technology...
 
 
 
Larry Light, former global CMO of McDonald’s, former chief brands officer at InterContinental Hotels Group and current CEO of marketing consultancy Arcature, kicked off this year’s Package Design...
 
 
 
Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media . The report was based on data from a survey of 324 B2B...

 
  
JUN 8, 2015 10:38am ET Advisors must connect with their audience, rather than waiting for their audience to connect with them -- and content marketing can be the catalyst for those...
 
 
 
As the voice of the customer rises and the ensuing power shift accelerates, the financial risk of marketing chasing proverbial rabbits down holes has increased correspondingly. Technology has become...

 
 
Adam Padilla is an ad man. And he thinks Instagram could be killing its golden goose by going big with...
 
 
 
 
Ice cream and listeria. Baby food and glass. Sprouts and E. coli. These days food and beverage processors are ground zero for brand reputation and media relations. When things go wrong, people want...

   It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the front landing gear of the plane crumbled and the airplane skidded off the runaway..

  How does Apple - the tech firm with no core brand Twitter presence - fare on social media? Arrogant or just confident? It's hard to know what to make of Apple's decision to shun social media. Its fans will no doubt argue that the distance maintained by...

   A sponsored story on Buzzfeed The Federal Trade Commission is warning publishers to be careful in their handling of what's called "native advertising." A clearer name is "sponsored content." But..
 
 
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