05 June 2015
 
 
 
Native language On the face of it, native advertising could be passed off as just a modern day version of print advertorial. But look a little deeper and it’s clear that this new content-shaped...
 
 
 
There’s no shortage of mobile app dev platforms, management suites and backup products. Successful businesses need to make them work well together. But before fully committing to EMM, IT can’t forget...
 
 
  
With 49% of UK travellers buying their holidays online , travel brands need to be making full use of the channels available to them in order to secure sales. NB: This is a guest article by Chad...
 
 
 
 
The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands couldn’t dream of building such close connections with their audiences or having real-time conversations with their customers...
 
  
Automated marketing is among the most profitable investments a company can make when adding value to an existing customer relationship management (CRM) solution. This increase in profitability is in...

 
 
Kevin Green, Executive Director of Marketing, Digital Strategy, and Innovation, Dell June 05, 2015 Share this article: 3 things marketers need to consider when developing a trustworthy content marketing strategy. Humans are naturally...
 
 
  
Some marketers use viewability as a way to gauge online video success, but a recent STRATA study suggests this might be the wrong metric to measure. Designed as a measurement for digital video...
 
 
 
 
Multi-million dollar expansion of agency's PayPal remit follows competitive review that displaces key incumbent Grayling. SAN JOSE, CA—PayPal has consolidated international PR duties covering EMEA...
 
  
Back in November, this blog and Politico broke the news that Rachel Racusen , associate communications director at The White House, would be moving to MSNBC to serve as VP of comms. At the time,...
 
 
 
According to a study by Thrive Analytics, 40% of US SMBs cited not having enough time as a challenge to digital marketing, 37% pointed to a lack of knowledge, and 33% said their budgets simply...
 
 
  
Understand what the firm needs most from IR, work out what activities will meet that need, and measure how good IR is at those activities Although they may hail from a range of different...
 
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