11 June 2015
 
 
 
The U.S. Olympic Committee has released guidelines for athletes who want to endorse non-official products during the Olympics, following up on a change in...
 
  
Cavaliers Attitude Cavs' Dellavedova emerges out of nowhere as a social media sensation. Royal Treatment MLB discounts theory that Royals fans are illegally stuffing the ASG ballot box. What's...
 
 
When I attempted to expose my students in a Digital Marketing class to the reality of how businesses employ digital strategies, I found that senior executives marveled when a college student...
 
 
Faced with rapidly changing buyer behavior and rising costs, many businesses are turning to technology to help amplify success as business models continue to shift. One major change seen across..
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In the 80′s a revolution happened But when it started no-one knew it was going to change the world forever. The IBM personal computer had just hit the streets. The computer manufacturers didn’t take much thought on this small blip on the computer...
 
  
When you Google "content marketing agency," more than 153 million results appear. Finding and vetting the best content marketing agency for your needs can seem like a daunting task, but it's critical...
 
  
Since time immemorial, PR pros have been knocking out press releases and other written communications with the hope that their flair for language could win the attention of reporters and customers....
 
 
  
We have Google Analytics installed on all the Buffer blogs (Social, Open , Overflow , and certainly also Happiness in the future). I imagine you might have it installed, too. And though I could be in a much better habit of checking GA often, I am...
 
 
 
Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. In a time where people of diverse ages and...
 
 
 
  
Data is at the basis of digital marketing. It’s what gives it the much craved power of analytics, real-time optimizations and audience insights. But sometimes there seems to be too much data, prompting questions like: What are the most important...
 
 
Marketing automation has made it possible to get more poor-quality leads to sales faster than ever. But it does not have to be that way. I’d like to share some practical and effective ways to help...
 
  
Is mobile marketing automation the best kept secret in the industry? Only 1.5% of businesses are using it right now—and they're earning major ROI. Find out more in our webinar with Insight analyst John Koetsier. Does your startup need an enemy to...
 
 
By Azita Martin, Datameer Marketers are at a crossroad — the role of the CMO is becoming increasingly data-driven, and those who want to be at the leading edge of marketing must reinvent...
 
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