06 July 2017
 
 
 
 
By Rieva Lesonsky , Guest Blogger Published:  July 6, 2017 Updated:  July 6, 2017 Put down the leftover hotdogs, sparklers, and souvenir American flags. Yes, summer has barely started—but if...
 
  
For the past few years, one of the most dominant topics in business and entrepreneurship has been what the hell to do with Millennials . Some companies love them, some can't stand them. Some advocate...
 
  
JamesDeMers / Pixabay On June 21 st , Uber founder and CEO Travis Kalanick resigned, giving in to pressure from the company’s largest investors. Uber has been under a cloud for many reasons lately: sexual harassment allegations that show a...
 
  
Microsoft is overhauling its big sales and marketing organization in a move that will cut 3,000 to 4,000 jobs, mostly outside the United States. A Microsoft spokesman confirmed that “roles will be...
 

 
 
  
Here at ion, we recognize that most of our customers and content marketers in general are after the same goal—engagement. We have seen this statement several times, circling around content...
 
  
geralt / Pixabay Content marketing is about captivating your audience with information and entertainment, and leading them to your product in the process. It used to be a fresh of breath air from blatant promotions that ran as ads on TV and...
 
 
With 90% of consumers finding video helpful in their buying decisions, according to today's infographic, it's no wonder that marketers everywhere want to jump on the video bandwagon. But, as with...
 
 
Premium food and beverage brands should deliver marketing messages that put the product first...
 
  
Marketing leaders responsible for content marketing can use native advertising to amplify their messages and use storytelling techniques to....

 
 








 
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