20 July 2017
 
 
 
  
homepage as a landing page. But, not the high-performers. If you type “marketing automation software” into Google , you’ll likely notice that the paid ads in the coveted first few results don’t direct you to a home page. We found that out...
 
 
 
Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay...
 
 
  
Facebook has met with 2,600 publishers globally since launching Facebook Journalism Project Facebook introduced its Facebook Journalism Project in January, and Thursday, head of news partnerships...
 
  
Content marketing is currently one of the most popular marketing strategies in the world, with 88% of B2B companies using content to secure new leads. Most businesses allocate a portion of their marketing budget to content marketing as a differentiated...
 
 
The first African American to be named principal ballerina, @mistyonpointe is proof that...
 
  
About 40 years ago, the first-ever marketing email was sent out by the marketer Gary Thuerk with Digital Equipment Corporation . The email was sent to over 400 people with and lead to a nice increase...
Who are Millennials? According to the Pew Research Center , the millennial generation is identified as those who were born between 1981 and 1997. Unlike Generation X or the Baby Boomer segment,...
Unilever has committed to up its brand and marketing investment in the second half of the year as it seeks “accelerated” growth following a “substantial” increase in first-half profits. The Dove and Persil owner has been on an efficiencies drive when...
“I’m sorry but you don’t have the reach…” If I had a dollar for every time I heard that, I would have about a gazillion dollars. And to a point, I get it. You’re investing your money into a form of advertising and you want to get a good return on that...
The Clemson football program is the king of social media when it comes to the rest of the NCAA. The fine folks over at College Spun have noticed that the Tigers have overtaken the Michigan...
Shane Barker, digital-marketing consultant, writing for Business 2 Community Brief
This week Amazon.com Inc launched Spark, a new image-based social network focused on e-commerce. This allows some Amazon Prime subscribers to share, identify and buy products on Amazon. Spark is based around a “shopping feed”, similar in appearance to...
Northern Nevada's Renown Health is one of only 15 recipients of the 2017 Secretary of Defense Employer Support Freedom Award, the highest honor the Department of Defense bestows to employers...
 
 




 
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