18 July 2016
 
 
 
 
Life Is Good, a lifestyle brand focused on optimism, has tapped marketing veteran Lisa Tanzer as president. Tanzer, a Harvard MBA graduate, comes into the role with experience as marketing strategist for Hasbro, Staples, PricewaterhouseCoopers and the...
 
  
The back-to-school season is critical for Gap ( GPS +1.4%) with analysts and investors looking for confirmation that the retailer has turned a corner after...
 
  
YouTube Music has launched a provocative national marketing campaign with a compelling series of five short video clips. Directed by Lance Acord with creative by Anomaly, the controversial spots,...

   
Sometimes, you have to stop and give credit where credit is due, and the folks at Nintendo sure do deserve some recognition right now. The launch of the augmented reality app Pokemon Go has been...
 
 
  
Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans and which...
 
 
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized. Productivity is among the most important elements of my...
 
 
in what people needed in terms of productivity tools in sales and marketing automation and what is available in the market right now. So we started working on the idea that rather than providing...
 
  
and customer satisfaction with your brand. You can A/B test or search marketing automation data to find the best times to send emails based on your industry. Video Video has boomed in 2016 and social platforms have iterated to include better...



 
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