14 July 2017

 
  
People tend to use Instagram to share a range of different photos. From those who love the art of expressing themselves through photography, to those who simply want to take selfies, the social media platform is filled with photos and videos of all...
 
 
 
Based on 19 award-winning native advertising examples, here are three takeaways for creating a successful campaign. In the Native Advertising Institute's new ebook ‘ Award winning native...
 
 
The rise of premium burgers has boosted prices, driving...
 
 
July 14th, 2017 It might not seem possible but we are already half way through 2017 and autumn is just a brace of weeks away. So now is a good time to take stock of how the content world has...
 
 
 
As the purview of public relations expands into new territory, versatile practitioners are increasingly in demand. The right tools can help. Here are eight resources that can elevate any PR pro’s...
 
  
Almost every prospect we encounter asks this question. The answer is always the same: It depends. What are your business and marketing goals?   How will you integrate PR to support your...
 
  
My inbox is constantly flooded with pitches from public relations (PR)  professionals, and the majority of them are complete garbage. While a few come over that are perfectly fine, most are downright...
 


 
 
 
  
When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no...
 
  
Social and travel fit together like sunshine and beaches. They were made for each other; consumers ask for recommendations on social, they share their booking choices on social and they most definitely post their holiday snaps on social. In fact, last...
 
 
Now that marketers are finally getting a grasp on how to market to millennials, a new generation is starting to demand their attention: Generation Z. Encompassing young people born between the...
 
  
 
 



 
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