06 July 2015
 
 
Prospect self-education is making up more and more of the B2B (and high-value B2C) purchase journey. It used to account for perhaps 10% of the buying journey; now, depending on which research you...
 
  
July 6, 2015 MillerCoors is reshuffling its senior executive team, naming new leaders for its sales and marketing units late last week. The brewer has appointed David Kroll as its new chief...
 
  
Do you own a local small business, such as a retail store, hotel, or restaurant? Would you like internet marketing tips that are tailored specifically to local businesses? In this article, we cover six internet marketing ideas to get new customers...
 
 
 
Last time, we talked about the ways in which you can tell if a content marketing firm has the...
 
 
  
Press practices of the Pittsburgh Steelers, which have won an award  of Professional Football Writers of America, show that flow of information and flow of money are related. PR people can use this...
 
 
  
Email marketing is still a staple of any digital marketer's repertoire, but the technology has become much more sophisticated-and so have your consumers. In this cluttered environment, understanding how to best target and connect with your audience as...
 
 
 
  
FX Networks has promoted five senior marketing executives to EVP and SVP positions. Sally Daws has been upped to EVP, Marketing and Digital Media, and John Varvi has been named EVP, On-Air...
 
  
Did You Know? Video Marketers Have Access to Three Types of Key Influencers Who Can Help Push Their Content What this @Disney Musical Can Teach Video Marketers About Influencer Marketing (Yes,...
 
  
Attorneys often ask how much they should spend on marketing their law firm each year. It is a simple fact that marketing is going to cost money. However, it's how you spend your money that makes a difference. You want to create a marketing budget that...


 
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