24 July 2015
 
 
  
Global management and technology consulting giant Accenture has snapped up a digital services agency in Hong Kong to tap growing demand in China, where e-commerce is booming, and take its operations...
 
 
 
Seattle – Starbucks Corp, is partnering with one of the world’s best-known media brands to provide an elevated news experience for users of its mobile app. As part of an expanded agreement with the...
 
 
 
The M&A rolls on and on and on in the world of healthcare and pharma. And on Friday it's US health insurers who are consolidating. Anthem has agreed to buy rival Cigna in a cash and shares deal that values the latter at $54.2bn and creates the largest...
 
 
 
 
So, how big is your content marketing team? Do you have a huge bench of seasoned writers, editors and analysts to draw from to create engaging content? Or, more likely, is it just you, yourself and,...
 
  
Content has been declared king several years ago and it’s still very much true at present. The fact is, content will continue to be such in the future especially in spreading brand awareness if you consider what marketing strategist Michael Brenner has...
 
 
 
Share this article: Millennials may be too diverse to define universally, but there are ways marketers can resonate with them. Millennials are drinking wine—and lots of it. In fact, food lifestyle magazine Bon Appetit claims that millennials...

 
 
Retailers Can Differentiate Themselves with Integrated Mobile Strategies As mobile usage increases among all shoppers and across all devices, retail habits are changing. Mobile device usage for...
 
 
 
  
Marketing automation offers B2B companies a single solution for managing a variety of tasks, including their email marketing, campaign development, landing page creation, as well as the capturing, scoring and nurturing of leads, among other automated...
 
 
By Sean Gordon, CEO, Intelliverse Businesses spend a fortune on outreach. The average expense last year was between 9 and 12 percent of sales revenues and could climb all the way to 50 percent...
 
 
 
No social media network out there is catching the likes of Facebook when it comes to social logins. Millions of people use the Facebook login to gain access to profiles, newsfeed and so much more....

 
  
With 800 million users on Facebook, 200 million on Twitter and other networks also booming, the potential to find new customers via social media has never been greater. Whether you’re already up and...
 
 
  
Already, 2015 is shaping up to be a year of extreme advancements in marketing. These advancements are changing the way we think about truly connecting with customers by using individualized insights...

 
  
First I have to tell you that I am upset with myself. For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing...
 
 
 
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