21 July 2015
 
 
  
EBay Enterprise, the division which advises over 500 brands on optimising their digital marketing strategies, is being sold off half price to a group of the private equity firms, including one also...
 
 
Unless you've been off the grid for the past year, you're aware that Apple's highly anticipated Apple Watch went on sale recently. Revealed last September after the infamous "one more thing"...
 
 
Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for...
 
  
Today's savviest PR professionals are obsessed with how people get their news. But let's take it a step further - and identify what newsmakers think is newsworthy. How reporters consume news, what sources they trust and how they sell their own stories...
 
  
Once you’ve developed a referral marketing strategy , the next step is to implement focused marketing techniques designed to demonstrate your expertise. Maybe you’ve complained, at some point, that “everyone’s a critic.” These days, it can feel like...
 

  
Kathy O'Brien is Vice President of Skin and Marketing Services Unilever North America . She is a member of the North American Leadership Team, where she is responsible for Shopper Marketing, Marketing Communications, Digital/e-Commerce and Marketing...
   
About two years ago, New York-based fashion brand Rebecca Minkoff began using Snapchat, a then largely unknown mobile photo-messaging app, to give their audience a sneak peek at its spring 2014...
 
  
I’m frequently surprised when I hear customers refer to their marketing automation and their lead scoring as if the two should never meet. Surprised, as there are a number of ways in which they can really complement each other. Likewise, if you’re only...
 
  
Content is a powerful force in the digital experience, but often the content published needs a little promotional support. For that reason, Web users and 'Net professionals are seeing a dramatic...
 
  Microsoft began rolling out Bing Native Ads in beta for advertisers across the United States not long after handing its display advertising unit to AOL. The move creates a transition between search...
 

  
With content marketing becoming a key buzzword, the pressure to produce quality, business-driven content has been most keenly felt in the B2B space, where content has a direct and immediate impact on...

 
 
/PRNewswire/ -- Apprenda, the leading enterprise Platform as a Service (PaaS), today announced the closing of a $24 million funding round led by Safeguard Scientifics (NYSE: SFE), with participation...

 
  
The value of your brand’s social media presence is not determined by how consistent you have been with updating your posts, rather by the number of social media mentions you receive. “Social media mentions” refer to the number of times your brand has...

 
  
Social media expectations are rising. T-Mobile and Sparkcentral believe they have a better, faster way to communicate with customers. 9 Spectacular Cloud Computing Fails (Click image for larger...
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