02 July 2015
 
 
  
Lately content strategies seem to be everywhere. I have clients adding them to their social marketing plans and I’m working a project based around content analysis. Let me tell you know – if you are not actively and regularly creating fresh content –...
 
 
Brands with huge budgets are battling since they’re so campaign focused. People applying content marketing achieve this because they’re told to, without understanding why. Content entrepreneurs...
 
 
  
This blog will detail how you can use a content pillar as your launchpad for microcontent. First, let’s do a quick refresher about what microcontent is and what it can do . Think of microcontent as bite-sized information that counterbalances your...
 
  
While retargeting campaigns have proven to really improve the chances of lost prospects coming back to your site, you need a sound strategy to truly drive web traffic. Web marketing analytics reveal that a nuanced, advanced audience segmentation...
 
 
  
Social media provides marketers with more data than ever before, and it’s all delivered in real time. I recently teamed up with B2B marketing speaker and author, Paul Dunay , on a RingLead webinar to discuss the topic of using social data as a B2B...
 
 
Traffic. It’s such an easy metric to focus on. You check your analytics, the numbers are going...
 
 
The mobile segment of the gaming industry is poised to outperform consoles in the worldwide market as soon as this year, so it's no surprise that big brands are taking notice. After all, hundreds of millions of people in the US regularly crush candy and...
 
 
Before saying goodbye to the restful pace of summer, gear up for the remainder of the year by taking stock of your law firm’s online marketing. We asked our award-winning team for the top marketing...
 
 
 
With brands executing more and more Hispanic content marketing campaigns, it is imperative to get qualified eyeballs on that branded content. Savvy content marketers employ a variety of digital...
 
 
 
The Internet has helped brand journalism become ubiquitous....
 
 
 
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