29 January 2015
 
 
  
Only 12% of consumers planning to watch Super Bowl XLIX between the New England Patriots and the Seattle Seahawks are interested in what brands are saying on social media.  The seemingly unimpressive...
 
 
  
Snapchat users can now view editorial content through a feature called Discover, which will include five to 10 stories per day from media partners like CNN and ESPN. Articles will be available on...

 
  
A real crisis rarely starts on social media. However, the first signs that you are facing a crisis are likely to come from your social channels. The first reporters to any crisis scene are citizens  armed with smartphones and a Twitter account. The first...

   — Send your text, photo or video updates on...

 
 
Facebook has reported fourth-quarter revenue of $3.8bn and net income of $701m, up by 49% and 34% respectively compared with the same period a year ago. Revenue from advertising alone was $3.59bn...
 
 
 
 
Are you gaining influence or popularity amongst your user base? Is there a difference and if so, does it matter? Far too frequently, brands fall into the trap of thinking that the only thing that...
 
 
Some rights reserved   by shankbone I know why the majority of people are against ‘native advertising’, the latest buzzword for publishing an advert online in such a way that enables it to...
 
 
 
The majority of organisations are running applications in the cloud, but IT managers are concerned they are losing control of the Saas budget. The survey of 125 UK-based IT directors and CIOs from...

 
  
I honestly cannot believe I actually have to write this but this just in, pretty much entire world is on a mobile device on pretty much the whole time they are awake. In other words, the world of...


 
 
 
The Autopilot report found 65 percent of companies felt that their marketing department could do better at staying in touch with their customers. Businesses are investing more in websites, brand,...
 
 
  
US — A new survey with top-level executives has revealed that organisations that are leaders in data-driven marketing report higher levels of customer engagement and market growth than their...
 
 
  
In an update Tumblr has described simply as “big,” the blogging service has introduced a bunch of new tools for creating posts. The new features offer a more refined user experience, introducing...
 
 
  
Only 39.8 percent of small businesses survive past the six-year mark and only one-third survive 10 years or longer. For any new business, the goal is to become one of the survivors. Entrepreneurs...
 
 

 
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