23 January 2017

 
 
 
Shasta Ventures ‘ investment team has added a new venture partner, bringing on board Marketo’s cofounder and former chief executive,  Phil Fernandez , to make investments in Software-as-a-Service...
 
  
Jocelyn Wong of Lowe's Credit: Lowe's Most Popular Ahead of the busy spring selling period, Lowe's is switching up its marketing department. The home-improvement chain, the second-largest...
 
 
WAYNE, N.J. , Jan. 23, 2017 /PRNewswire/ -- Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer, today announced that PepsiCo veteran, Carla Hassan will join the company as...
 

 
 
 
Ask any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s not just dudes who know about DSC. A lot of women know about it too...
 
 
NEW YORK: Starbucks, the coffee-house chain, has successfully leveraged brand journalism to help spread its values – and, in the process, has learned valuable lessons that can be applied to its broader marketing efforts. Rajiv Chandrasekaran,...
 







 
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