22 January 2018
 
 
   
kirstyfields / Pixabay Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions , year after year. According to a 2016 survey, 76...
 
  
Georgia State University’s J. Mack Robinson College of Business has announced that Tim Bohling has joined the college in the newly created role of chief marketing and communications officer (CMCO),...
 
   
First impressions matter!!! This is a mantra that turns the wheels of marketing all around the globe. It takes an average person 0.05 seconds to make an impression and the product being marketed, needs to make well of this time period. Email marketers...

   
The Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition Report has been published. It provides updated in 2018 year analysis of...
 
   
How these companies created a massive impact without invoking the actual product How these companies created a massive impact without invoking the actual product Intel's drone show at the Bellagio...
 
  
For an insight into website personalisation and content writing tips, please see this article,  Psychology of Marketing . Marketing Psychology Most marketers are not qualified psychologists....
 
   
Experiential marketing is a novel approach that aims to engage an audience’s senses. The objective is to appeal to logic, emotions, and values of the target audience. For instance, companies leverage experiential marketing to evoke an emotional response...
 


 

 
 
   
/ in Comms Best Practices / by Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human being now has an attention span of eight...
 
   
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible. Content marketing is a constant struggle...
 
  
The right marketing automation technology can push the reach of your content marketing strategy, giving you more impact and providing insights to help you improve even further. The outcome? Content...
 
   
Updated: 1/22/2018 Demographics change. Technology evolves. Interest rates fluctuate. So what is the financial services industry doing to navigate these developments? The nimblest of...
 

 
 
 
 










 
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