20 January 2017
 
 
 
Jan. 20, 2017 - by Monica Watrous   Rick Gomez has been named executive vice-president adn chief marketing officer of Target.  MINNEAPOLIS — Rick Gomez has been named executive vice president...
 
 
Facebook is evolving. What started out as a place to share cat photos has turned into a network of 1.79 billion active users . That's billion, with a 'B'. And for marketers, the platform has...
 
  
A new report suggests Google may be favoring its own products and companies in search results, putting other marketers at a disadvantage. Matt Montagne / Flickr Skift Take: One of the dirty...
 
  
One of the most creative, yet misunderstood social media channels for a business is Snapchat. If you’ve been paying attention lately, you may have heard Snapchat coming up more often and seeming to get more popular by the minute. While this app was...
 
 
 
  
It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and Americans consume 60% of their digital media content on mobile apps . The dethroning of the...
 
  
When marketing automation is done correctly, it's an effective tool. However, if done wrong, it can be annoying. Let's face it - sometimes, when marketing automation is done effectively and...
 
  
Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we’re getting out of it? What is the return on investment (ROI) of your social media campaign? And how do you...
 








 
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