07 January 2016
 
 
  
With 2016 upon us, we expect to see dramatic trends reshape the social media and digital marketing landscape in the upcoming year. We will be facing new social platforms, fresh trends in personal...
 
  
LeBron James’s marketing company has dropped Cleveland Browns quarterback Johnny Manziel as a client after another off-field incident. James and his associates at LRMR, the marketing company the...

 
NEW YORK--( BUSINESS WIRE )--iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, announced today that Kelly Kibler,...
 
 
An international marketing manager from Koch Industries will become Wichita State University’s new chief marketing director starting Feb. 1. The university named Shelly Coleman-Martins to the...
 
 
Wahba’s career spans many of the most influential hotel groups in the hospitality industry. Most recently, he led the group global sales effort as senior director for...
 
 
Charlotte-based LendingTree has named marketing veteran Sam Yount as its new chief marketing officer. He will bebased in the company’s office in Burlingame, Calif. Yount will lead LendingTree’s...
 

 New TravelClick Survey Reveals that Hoteliers Want to Capitalize on Rising Mobile Trend Heading in o New Yea Mobile Hotel Bookings Continue To Rise According to a new TravelClick survey,...

   
Dive Brief: Chobani is launching a campaign for its light Greek yogurt brand,  Chobani Simply 100, but this campaign goes beyond promoting the product's benefits. The campaign targets other light...
 
  Sellers have vied for consumer attention ever since the birth of commerce when people began buying and selling goods for profit, and the transition from the physical marketplace to a digital one has only intensified this battle. Matthew B. Crawford ,...
 
 
Do consumers believe that native advertising pieces on media websites are written by companies—or journalists? Does the presentation of this type of content change how it is perceived? To find...
 
  
LAS VEGAS — No silver bullet exists to solve the online marketing industry's many ongoing challenges. Despite recent advancements in advertising technology, it will face new and different hurdles in...
 
 
A downloadable guide to content marketing shifts that will happen in 2016 "Content marketing will hit the mainstream in 2016. Things are shifting and it's up to businesses to stay on top of the...
 
  
Stand Out on Social Media with These Visual Marketing Strategies Visual content is still the best kind of content for social media marketing. Images and videos get more likes, shares, comments, and other engagement than text-only updates. Creating and...
 
  
Shutterstock The ideal applicant has solid writing and analytical skills, an ability to work...
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