30 January 2015

  
Nieman Lab Snapchat’s invitation of news organizations into the world of messaging and chat apps is worth note because, among other things, it “puts news where the audience already is.” “The...
 
  
London will be ready to host the fifth generation of mobile telecoms technology by 2020, according to Boris Johnson, the capital’s mayor. 5G technology promises mobile data speeds that far outstrip...
 
 
Internal branding is a growing use of content marketing videos as a way for brands to communicate any number of topics, news or other information to employees in an engaging way, including relaying...
 
 
Some see content marketing as an elaborated soft-sell...

 
 
  
Verizon Communications Inc. ( NYSE:VZ ) is not new to deceptive marketing accusations by federal regulators; however, this time the company is being sued by a fellow competitor instead...
 
  
I recently had a prospective client ask me where one of my team members went to college. We then got into a deeper discussion about why we hired this person above other candidates, and what we looked for in candidates when hiring new employees. This...
 
 
- 90 per cent of today's organisations now have cloud-based apps - But there are concerns over managing the increasing number of cloud apps & duplication of app functionality - Responsibility for...
 
 
If you think about innovation, the first thing that comes to mind probably isn’t email marketing, but the latest gadgets, drones and maybe an Internet-connected fridge or two. But a lot has changed...
 
  
Condé Nast CEO Chuck Townsend and President Bob Sauerberg Jr. picked a great time to hold the annual publishers meeting in Miami earlier this week: They missed the snowstorm back...

 
 
  
Best Buy has apparently decided that Super Bowl ads are not the best buy, after all. Led by a new chief marketing officer, the electronics giant has opted to skip expensive ads during the big game...
 
  
Gap has completed an overhaul of its marketing, online and product functions in a move that has seen it eliminate the creative director role as it looks to create a more cohesive customer strategy. The reshuffle sees creative chief Rebekka Bay leave...
 
  
DALLAS , Jan. 30, 2015 /PRNewswire-iReach/ -- Holidays like Valentine's Day are ripe for business promotion on many fronts. According to a CNN report published on Valentine's Day of last year,...
 
  
More and more businesses are turning to social media monitoring tools to gather data on their customers and, with the help of social media analytics and text mining tools, find out what they are...
 
  
Similar to Super Bowl command centers  utilized in recent years , the National Football League is working with social media management company Spredfast as well as Arizona State University journalism...
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