28 January 2015
 
 
 
Social media marketing will be the number one area of new investment for marketing executives over the next three to five years, according to a survey of 478 chief marketing officers and senior...
 
  
As a digital marketer, a lot of what I do revolves around consultancy, and filtering trends, techniques, and technologies into impacting my clients’ bottom lines. My clients rely on me to answer the..
 
 
Three out of four marketers think significant and “dramatic” change is coming to their professions,...
 
  
To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Long after email marketing was a staple of...
 
  
BI Intelligence Shipments of 3D printers will grow tenfold. 3D printers will one day become common product-design and manufacturing devices. But this isn't a moonshot industry. The...

 
 
  
The chasm between editorial content and advertising is shrinking, but the waters aren't completely muddy yet. The New York Times' first foray into native print advertising in November through its..
 
 
Not every piece of content marketing that I’m going to bring to you is going to be a mega-popular viral sensation. Some are going to be the experimental ads that are pushing the limits of content...
 
  
These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses...

 
 
  
Inbound marketers are used to measuring traffic, leads, conversion rates and lifecycle status changes to monitor and optimize progress or “traction.” In the SaaS world, things are a little different. While long-term growth is certainly an objective, in...
 
  
Unilever is hoping that a new approach to music in its brand communications and advertising will help turnaround an inconsistency when it comes to “excellence” in advertising across its brand portfolio and drive “quality”. As part of the new strategy...
 
 
  
Ideas that spread, win. ~Seth Godin A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace...
 
 


 
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