23 January 2015

 
  
2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the tech world. With 2015 fast approaching, prepare for big data’s total domination, as it, along with the Internet of Things, is...
 
 
  
Faculty and students have started the Public Relations Student Society of America [PRSSA] organization for Indiana State University and are looking for more members. The PRSSA is a national...
 
 
 
Office Depot is launching a major campaign called “Gear Up For Great”, which aims to change how consumers look at office supplies by calling them “gear”. Office Depot...

 
 
Share this article: Insight into customers' emotions will help marketers turn their frowns upside-down. Customers are people. And people, it turns out, are complex creatures. That explains why some marketers, vendors, and academics...
 
 
 
  
Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. But all the numbers show that while digital is as hot as ever, mobile is the channel where marketers can’t...
 
  
It’s tough for businesses to keep up with the speed of today’s ever changing digital world. However, those businesses that are more technologically-savvy and use the latest digital methods to operate, promote themselves, engage with customers and grow..
 
  
There is a wealth gap among startups that mirrors the rest of society. While the top 1 percent of startups mint money, everybody else is fighting a desperate battle to survive. To put it simply,...
 
 
  
SmartCompany webinar goes live: 12:30pm AEDT, Wednesday, 11th February, 2015 * please note any time difference for listeners in QLD, NT, SA or WA Content marketing has become a buzzword in...
 
 
 
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High-profile sports teams and personalities are struggling to get to grips with social media and its commercial potential, according to an expert in sport business strategy. Professor Simon...

 
  
As a tech writer, I’ve had fairly limited engagement with social media marketing , but that changed when a client asked me to take over its social posting. Standard operating procedure was, I’d write...
 
 
 
Dollar Tree Inc. will begin marketing about $7 billion of loans next week that fund its acquisition of Family Dollar Stores Inc., according to a person with knowledge of the transaction. JPMorgan...
 
 




 
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