20 January 2015
 
 
  
I've seen the future...and it's a flywheel . Not a physical flywheel, but a system that is actually a more expansive and digital equivalent. Like a flywheel, the system gathers momentum to help you...

 
 
One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy. It’s true that the two are inseparably related, but...

 
 
Adobe investors are optimistic about strong 4Q14 earnings (Part 6 of 11) ( Continued from Part 5 ) Adobe is leading the enterprise marketing software space In late October 2014, Forrester...

 
  
There is an old belief that drives most brands marketing strategies to millennials: 18-24-year-olds don't have disposable income. The problem is that this belief forces a brand to run discounts and...
 
 
 
Ecommerce is set to focus more on mobile and social media in the upcoming year, with brands choosing to target customers through mobile devices and social media pages. The theory..

 
 
 
Martech guru Scott Brinker recently released his latest...
 
 
Twitter Inc on Tuesday said it will buy Indian mobile phone marketing start-up ZipDial, reportedly for $30 million to $40 million, as the US microblogging service looks to expand in the...
 
 
 
Summary Facing mounting competition in all of its clouds, Salesforce's first mover advantage in enterprise cloud computing has disappeared. Marketing cloud in particular, based on products acquired...

  This research is designed for gaming & hospitality organizations looking for a flexible, scalable, and powerful Customer Relationship Management (CRM) solution to drive patron...

 
  
Social media has changed the way that hundreds of millions of people around the world consume news, and journalists – and the media brands that employ them – have had to quickly adapt. Edelman ,...


 
 
 
With more phones than toothbrushes on Earth, and people accessing the Web more frequently via mobile than desktop, a marketing plan to reach your customers and prospects on their wireless devices...
 
 
Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd . The report was based on data from...
 
  
In 2015, businesses are going to have to focus on multi-channel online marketing. This means creating cohesion in your marketing efforts on different platforms. Online marketing isn’t synonymous with social media marketing. It also incorporates several...
 
  
British Airways has restructured its marketing team with previous head of marketing, Abigail Comber, taking on the newly-created role of head of customer. All marketing communications activity will now fall under the remit of chief commercial officer...

 

 
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