19 January 2016
 
 
 
The U.S. Supreme Court announced Tuesday it will rule on the legality of President Barack Obama's executive actions on immigration. Politicians, immigration reform groups and recipients of deferred...
 
  
As social media increasingly becomes a dominant force in marketing for nearly any type of business, there is, surprisingly, a small group of Fortune 500 CEOs who, according to a study by Domo and...
 
 
  
You most likely know that LinkedIn is a great way to network with other business owners. However, are you truly using it to its full potential? Over the years, a number of LinkedIn tools for business have been introduced that can take your networking,...
 
 
 
Ahead of an Investis and IR Society event on the subject of digital crisis communications, I wanted to share a quote that got to the heart of the problem for companies: “Today, largely as a result...
 
 
  
There is no such thing as a one-size fits all approach to measuring your content marketing efforts. Trying to apply the same three to five metrics per each campaign will result in a disjointed attempt at reaching your audience with content. Instead keep...

 
  
Econsultancy’s recent  Digital Transformation in the Financial Services Sector  report found that “customer experience” was a recurring priority for senior executives from firms such as BlackRock and JP Morgan Asset Management. Personalised and...
 
 
  
“Native advertising” — the practice of integrating advertising with editorial content — has exploded in recent years. Spending in this area is expected to exceed $20 billion by 2018. Advertisers who...

 
  
 
 
  
Email marketing promotion is one of the most essential tools small businesses use to win more clients. Having an established mailing list and consistent frequency allows businesses to gauge what strategy and messaging works best. But what are the best...
 
 
ATLANTA — The Coca-Cola Co. is uniting its Coca-Cola beverage brands under one global marketing strategy for the first time. Chief Marketing Office Marcos de Quinto revealed the creative campaign...
 
 
By Ian Mills Article Rating: January 14, 2016 07:38 AM EST   Strong advertising and marketing strategies can help your business, but costs can quickly add up. Here are some valuable tips...
 
  
Matt Stein has been named SVP Marketing for both Animal Planet and Science Channel . Beginning Feb. 1, Stein will be responsible for creating and executing the vision for Animal Planet and Science...
 
  
As you are ready to exploit the power of Pinterest for your business, let’s create the strategy that allows you to get massive traffic to your website from Pinterest Here are “FOUR” simple strategies you need to focus on: Get Massive Pinterest...
 
  
Of all the promotional tools available to brands and businesses today, such as online advertising, content marketing, and social media, few have as bigger direct impact as text messaging. After...

 
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