16 January 2015
 
 
 
Now that Google has halted public sales of its Glass eyewear, the future seems uncertain for the wearable. It turns out Apple's marketing chief Phil Schiller has also been...
 
  
Marketers can track a variety of metrics to assess the effectiveness of email marketing campaigns : revenue, content scoring, nurture track success, opt-in rates, unsubscribe rates, and sharing of email content. But there is one metric that precedes...
 
 
  
We know that mobile technology has had a huge impact on the world economy and society, and now a new report seeks to quantify that impact. Mobile tech generated a value chain of $3.3 trillion in revenues in 2014, according to a report by The Boston...
 
  
Instagram is hoping to cement its platform into the ink of media contract schedules in 2015, as its advertising function takes off. The photo-sharing app presents itself as a glossy online...

 
 
 
Stephen Kenwright at Branded3 explains why your SEO and PR teams need to talk It used to be commonplace to think of PR and SEO as two very separate worlds: one was upfront and fully involved...
 

 
Jan. 15--2015 will bring changes on airplanes, aboard cruise ships and in hotels, and South Florida is expected to benefit. Travel trends will include more millennial and business travel, more river...
 
 
 
By Robin Miller, Media Relations, Inc. Is your marketing content easily devoured by snappier pieces, or does it consistently deliver on its intended results? To rise higher on the content food...

 
 
The end of one year and the beginning of the next always brings lots of posts about trends and predictions for what might be. Those are important to pay attention to, because as marketers, we need to...


 
 
 
Experience, the saying goes, is the best teacher. So for this week's "CMO Wants to Know," we asked marketing executives to share the lessons they learned in 2014 and how they'll apply them in...

 
 
/PRNewswire/ -- - Research Reveals Different Genders Have Different Motivations   New research by Call-based Marketing Automation company ResponseTap, has revealed that when marketing to women,...

 
  
Maximize sales results by starting with the right B2B marketing strategies We have written about the importance of a b2b marketing strategies that aligns with your target prospect’s triggers and goals while leveraging that content with marketing...
 
 
 
If you have nagging doubts about how Facebook ‘Likes’, promoted posts, reach and ‘engagement’ are affecting your business, take a deep breath before you read on. The numbers are probably grimmer than...

<< Back