12 January 2016
 
 
 
Here are 12 top takeaways from Coca-Cola, Taco Bell, and Adobe for a winning content strategy. 1. Tell New Exclusive  Stories Coca-Cola launched Journey in part because it felt there were more...
 
 
Netbox Blue's intellectual property, patents and engineering assets to provide Bloomberg Vault clients with visibility into the use and risks of using social media for business. New York -...
 
 
 
  
Tommy McDonald, founder of SerpLogic, has been a full-time SEO professional for more than five years. McDonald launched a very successful service in 2012 that quickly went viral and netted seven...
 
  
Some marketers still follow a “one-size fits all” approach, meaning that all individuals within a target audience receive the same message. Others may succeed in delivering varied communication, but struggle to find the appropriate forms of content...
 
  
Knowing the basics of SEM can save money and improve results by January 12, 2016, 8:48 AM The new year always marks an opportunity to reflect and resolve, even in business. It’s a great time to...
 
 
Jerri DeVard is a realist. When the senior vice president and CMO of ADT looks at the vast playing field that is monitored security and home automation, she knows she can’t boost the visibility of...
 
  
As we move into 2016, the business world is finally beginning...
 
 
 
 
Despite the massive potential of email, thousands of marketers are seeing deflating email campaign rates — but that shouldn’t be the case in 2016. Join our upcoming webinar and learn how today’s customer behavioral data will blow your current email...
 
  
“Mobile is devouring the world.” That’s what Dunkin’ Donuts Chief Global Customer and Marketing Officer John Costello stated in an interview with Advertising Age last June. The importance of mobile is recognized across many industries , yet there are...
 
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