09 February 2015
 
  
By keeping everything in-house, you could wind up spending your entire budget on payroll. On the other hand, if you outsource everything, quality and control become concerns. This is a dilemma that...

 
 
NEW YORK — Revlon announced on Monday that former Cigna executive Benjamin Karsch is joining the company as EVP, chief marketing officer, Revlon Consumer. A member of Revlon’s Global Leadership...
 
 
 
Many businesses concentrate their social media marketing on the three most-used platforms: Twitter, Facebook, and LinkedIn. However, if you're one of those businesses, you may be missing some...
 
 
 
Next-generation workflow optimization improves efficiency and quality of patient care Aventura, a leader in healthcare workflow optimization software solutions, today announced that it raised a $14...
 
 
  
Something no company website should be without is an online newsroom. Investing the time to craft an updated, properly laid out newsroom can greatly increase your media coverage and put you one step...
 
 
  
As the lines increasingly blur between ads and editorial in online channels, the IAB has published practical guidelines today (9 Feb) that marketers can implement into campaigns to make it easier for consumers to spot advertising. Key guidelines from...
 
  
CLEVELAND, Ohio -- John Cleese , the British comedic actor, writer, producer and director, will be one of the keynote speakers for the fifth annual Content Marketing World conference  Sept. 8-11 in...
 
 
 
 
James Verrinder Postonline Insurance...
 
 
Ms. Heyl Social Media & PR By Sherry Heyl , Director, Social Media, Sensei Project Where Social Media and PR Meet PRSA defines public relations as: “Public relations is a strategic...
 
 
 
You know you need a team that has the right balance of skills, creativity, drive, and experience to make the most of the latest digital marketing tools, data, and strategies. But putting together...
 
 
  
This is the Part 2 of the "Recommended Marketing Tools" series - where successful bloggers share the marketing tools they couldn't live without. In case you missed it, you may check out the Part 1 here. Co-authored by James Richman . In collaboration..
 
  
Content marketing could be the best way to reach your...
 


 
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