05 February 2016
 
 
  
The Denver Broncos prepare for Sunday’s Superbowl 50 amidst the usual media storm, but with added intrigue – will Peyton Manning retire? Story after story is being churned out asking this very...
 
 
 
It’s a multiscreen world out there. When it comes to politics, the mobile screen is often where voters will be accessing information about politicians. Many believe that digital marketing during...
 
  
After posting its strongest quarter in nearly four years following the launch of all-day breakfast, McDonald's has decided to focus its marketing might in the near term on promoting Egg McMuffins,...
 
  
Lenovo has appointed Kenneth Low as its marketing lead for Southeast Asia. Low, who is based in Malaysia, is tasked with driving Lenovo’s brand growth across PC, mobile and enterprise business in...
 
 
enables marketing and PR professionals to measure ROI through a number of methods, including AVE and many different metrics in line with The Barcelona...
 
 
The brief, won following a competitive pitch, will be led from FleishmanHillard's Boston office – the headphone maker's global HQ is also situated in Massachusetts. ...
 
  
Wind and solar energy prices have plummeted, algae as biofuel has boomed and demand is up for electric vehicles. Innovations and public support for green tech have reached new highs, but those who...
 
  
Early-stage startups often shy away from PR, thinking that it’s a costly investment with little return. But, it might be high time to reconsider this widespread myth. Contrary to what many believe, PR can be far more effective than traditional...
 
  
Looks like US Mobile flew too close to the sun. On Monday, the small T-Mobile-based virtual carrier...
 
  
This is a guest post by Bernie Borges. Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at...
 
  
In the beginning, we all asked, “What is content marketing?” Then, “Does it really work?” These days, there’s no longer any doubt. Content marketing works . The success of content marketing has become a bit of a double-edged sword, however. Because it...

 
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