03 February 2017
 
 
  
A business can accrue innumerable advantages from social media campaigns, right from positioning to conversion. However, how to conduct social media marketing is the million-dollar question that many businesses face. Some of the other questions that...
 
 
Among the top challenges that B2B marketers face are building brand awareness, managing customer relations, and making do with limited marketing resources (human and otherwise); 21% B2B marketers...
 
 
It's worth noting that the biggest social media story of the year so far has nothing to do...
 
 
Native Advertising is something that builds a relationship between the advertisements posted on any specific website or blog with the legible content present on that particular website. The term...
inflict on others too. I was never a fan of the term “marketing automation” in and of itself, but the reality is that, if everyone knows what’s going on—where—and is enabled to do something about...
The marketing automation revolution is growing beyond digital this year. Digital media introduced the game-changing...
 
Super Bowl weekend is upon us, and Atlanta and New England fans, among millions of others, are gearing up for the ultimate gridiron showdown. Whether or not you like football, there is no denying...
Whole Foods Market is making marketing and media advertising a priority for 2017, starting the year with a variety of programs focused on helping consumers keep their New Year's resolutions. The...
 
  
“Everything old is new again” is a phrase that really fits the world we live in today. I came to this epiphany last Christmas when my daughter Alexis handed me her wish list and at the very top was a...
 
  
Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list...
 
  
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great...
Carla Hasson is the new global chief marketing officer for Toys R Us, according to a NJ Biz report. Hassan is a PepsiCo veteran and will begin her new role on Feb. 20, according to the report, reporting directly to Chairman and CEO Dave Brandon....
LinkedIn recently announced a new way to leverage more of its user data to help marketers connect and engage in a more personalized fashion. As explained by LinkedIn ; "Today, we’re excited to...







 
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