27 February 2015
 
 
- US-based marketing automation company Swrve has reached a definitive agreement to acquire Ireland-based mobile communication specialist Converser, the company said. Terms of the deal were not...
 
 
In many areas of marketing, more doesn't always mean better. Take your marketing data,...

 
 
Bank of America Corp., which operates the nation’s largest bank-owned ATM network, has purchased OpteView Resolve to manage its more than 17,000 ATMs, the financial institution recently announced. Bank of America, which is based in Charlotte, N.C.,...
 
  
The campaign will run throughout 2015, across 130 countries and will feature digital, TV and outdoor advertising, a specially-commissioned music track and a series of art exhibits with work from artists including Peter Blake, Andy Warhol and Norman...
 
  
How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Anyone who reads my columns frequently, or sees me speak at conferences, knows that I am a huge fan of "generational marketing." At my last keynote on this subject I...
 
 
Information about the #Odysseysawait campaign on Sperry's website 26 Feb. 2015 (its Top-Sider amendment is no longer actively communicated) is going to reposition the brand through a new visual...
 
 
Many concepts promise marketing gold, including content marketing, inbound marketing, and native advertising, to name just a few. Most marketing execs spend time wondering how (and if) these...
 
  
Kathy Collins has been riding quite a winning streak since she became chief marketing officer for...

 
 
 
After a bleak 2014 financial report, SeaWorld is looking ahead to a marketing campaign...
 
 
The decision to outsource Twitter marketing is one that many businesses make, but how does one know if it is the right idea? RICHARDSON, Texas , Feb. 27, 2015 /PRNewswire-iReach/ -- Twitter...
 
  
Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best to deliver it. One tool many small businesses don’t use is the highly-targeted landing...

   The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. On the other hand, if it is fairly ordinary,...
 
 
<< Back