23 February 2017

 
 
 
  
Influencer marketing has been a buzzword for a while now and for good reason. Fashion and beauty brands in particular were quick to discover the benefits of working with both well-known and...
 
  
Nestlé UK's business unit head for Kit Kat and biscuits explains what marketers should know ahead of Mobile World Congress next week. If you had spoken to me a year or two ago, I would have said mobile was a growing trend. But now, we’re already there....

  What many people don’t realize is that SEO is not a “set it and forget it” project. It requires careful planning and a long-term vision for your website. Here, we’ll attempt to...
 

 
Jessica Holscott will work closely with Lori Lee, AT&T’s integration leader. Time Warner has picked head of investor relations Jessica Holscott as its lead executive for the planning of the...
 
To many people, a crisis communications plan sounds more like a plot device from “Scandal” or “The West Wing” than something most organizations actually need. Crisis situations are for massive...
 
 
With so many email marketing products to choose from, let's boil it down to five of the best. Many brands prioritize email marketing as a major part of their marketing efforts. It's no wonder, as the...
(Bloomberg) -- Revlon Inc., making its first major marketing push since it bought Elizabeth Arden Inc. last year, is tapping Amazon.com Inc. and Lady Gaga to reinvigorate sales and better reach...
It was 20 years ago when Prudential Financial began to put together its in-house agency. Now, there are more than 75 marketers on the team that keeps an eye on emerging trends, like virtual reality,...






 
<< Back