02 February 2015
 
 
  
With 2015 on the roll, online marketeers are trying to discover new ways to extract better results from social media marketing. Luckily for them, Facebook has been quite busy for a while, trying to find out new features and existing tools, that would...
 
 
Marketing automation: the term, at times, still sounds like something from the future. We think of “automation” as something robotic and stable which spits out content at regular intervals and is..
 
  
Native advertising is set for a substantial increase with nearly two thirds (63%) expecting to increase their budgets this year, according to a new report. In the Association of National...
 
 
  
CLEVELAND , Feb. 2, 2015 /PRNewswire/ -- Content Marketing Institute (CMI) announced today that the Content Marketing Awards (CMA) program, the leading international awards program for corporate...

 
 
  
The iconic 4×4 car brand launched the AR campaign back in December in collaboration with digital marketing firm LIDA. It provided showroom customers with headsets to create the illusion of a life-sized digital preview within dealerships that did not yet...
 
  
Few marketers would admit to having “an excellent handle” on their analytics. But don’t blame it on the marketer. Often marketing efforts are, by nature, hard to quantify in terms of dollars,...
 
 Accenture (NYSE: ACN ) just boosted its digital marketing capabilities. The management consulting, technology service and outsourcing company said it completed its acquisition of Reactive Media,...
 
 
 
 
Three years ago, Gartner made headlines projecting that the CMO would outspend the CIO on technology by 2017. So far there has been little reason to doubt that bold prediction will come to pass...
 
  
The deep data that comes from the digital dialogue with interactive content is incredible. Really, that’s not hyperbole. It’s mind-blowing, market-making, sales-empowering go-go juice of the highest order. But how do we do something with all that...
 
 
Snapchat has introduced a new feature to its app that will allow it to make much more money -- Discover. The feature allows partners of the company to deliver content to users who can discover the...





 
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