19 February 2016
 
 
 
  
Apple 's legal encounter with the FBI does not boil down to a fundamental right to privacy, but rather a battle of appearances, Michael Fertik, Internet security expert at Reputation.com, said...
 
 
Lenovo has been named a finalist to receive the PR News Corporate Social Responsibility (CSR) Award in three categories: Non Profit/Corporate Partnership, Corporate-Community Partnership and...
 
  
Cereal Partners Worldwide is reviewing PR agency capabilities, focused on global consumer PR activity. LAUSANNE—Cereal Partners Worldwide (CPW), the Nestlé/General Mills joint venture that markets...
 
 
Carolyn Pione Micheli, a skilled business communicator, will join The E.W. Scripps Company as vice president of corporate communications and investor relations, effective March 25. “At Scripps we...
 
  
A couple of years ago, I wrote a post here about how to use Ideas, Messages and Themes as part of your content strategy. It was a good post … solid, and seemed pretty useful to a lot of people judging by the traffic. But as I did more and more content...
 
  
“Man, I’d really like to read some thinly veiled advertising” is something no one said ever. So why do marketers keep acting like it happens all the time? Just last month I tried to talk a large consumer tech brand out of launching a bloggy online...
 
 
  
We shake hands when meeting someone new. Someone leads us to our table when we enter a restaurant. We call our moms and they say “Hello.” All of these gestures mean confirmation of interest to interact. Maybe this is why 74.4% of new subscribers expect a...
 
  
As much as marketing reports exist to add measurability to a bunch of actitivities, there’s nothing more gratifying than showing proof of success. For account-based marketing, the proof is in accelerated deal velocities and the rate of new deals. ...
 
 
NEW YORK, Feb. 19, 2016 /PRNewswire/ -- BIC Consumer Products USA announced today that Hunter Public Relations, a full-service marketing communications firm, has been selected as the company's...
 
 
ability to track downloadable content, optimize lead capture forms, and integrate with marketing automation, CRM, and email marketing platforms. These features will help both sales and marketing...
 
  
clients combine their own existing models and campaigns with Appboy's mobile marketing automation and customer relationship management (CRM) services. According to Appboy, the Accelerator...


 
<< Back