17 February 2017

 
 
 
customers.  Read on for a better understanding of the state of marketing automation. 1. Modern technology could automate 45% of the activities people are paid to perform , and about 60%...
 
 
  
It’s not that Mark Zuckerberg set out to dismantle the news business when he founded Facebook 13 years ago. Yet news organizations are perhaps the biggest casualty of the world Zuckerberg built. ...
 
 
 
 
Twentieth Century Fox has issued an apology for a tone-deaf marketing scheme for a new film that hinged on fake news articles planted on websites it invented. BuzzFeed  reported that the articles began appearing late last week to promote the studio’s...
 
  
National Geographic is investing more money into original TV content to try and become the next 'HBO of travel.' Will it work? Jose Francisco Del Valle Mojica / Flickr Skift Take: Does National...
 

 
 
  
If you combined Kraft Heinz with Unilever you’d arrive at a company with around the same market capitalisation as Procter & Gamble (although P&G is hardly a food company any more). Or Nestle, which...
 
  
Subaru of America, Inc. is debuting a series of spots centered around the launch of the all-new 2017 Impreza.  The new work, created by Subaru of America in collaboration with agency partner...
 
  
What’s the one area of marketing we can’t afford to ignore this year? What marketing tactics are...
 








 
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