14 February 2017
 
 
 
  
If you haven’t given social media monitoring software tools a try, you are missing out on some vital measurements, data collection, and insights that can help improve your marketing efforts. If you...
 
 
  
Content marketing can be extremely effective for extending your reach, driving traffic and helping you reach your business goals. However, some business owners report that content marketing just...
 
  
Native Advertising and Content Marketing are 2 marketing buzzwords that often create confusion among marketers.Even though both have distinct different definition, I often see many agencies or adtech companies interchange “Native advertising” with...
 
 
 
 
Groupon, an e-commerce marketplace, has appointed Splash PR media relations agency as their brand and campaign influencer specialists.
 
 
Creating PR campaigns and placing stories that reflect the season and any relevant holidays is a standard part of the playbook. Valentine's Day provides such opportunities, and pros shouldn't let it...
 
  
Over the past several years, visitors to websites have increasingly been using mobile devices such as an iPhone or iPad. In order for content to be legible and accessible on these devices, website developers have had to increasingly ensure that their...
 
 
 
 
  
Anthony Duffy, director retail banking at Fujitsu, talks about fraud detection, ID verification and biometrics. Identity will be the cornerstone of the next generation of the internet and as more transactions move online, new and sophisticated reputation...
 
 
Social media as a phenomenon in the marketing world is old news. It’s been around for years, and strategies for how to succeed in directing messages to a desired audience are constantly being...
 
 
Red Roof Inn's  chief marketing officer, Marina MacDonald, was the driving force behind the company’s first Forum on Leadership for Women Entrepreneurs, which took place in November in New Orleans....
 
 
By Brianna Shreve Social Media Marketing Consultant BST Atheltics This post is part of the Digital Marketing Boot Camp series, a new set of blog posts across different mediums designed to...
 
 
forbes.com It wasn’t that long ago that virtually all travel transactions went through brick-and-mortar agents. But now travel dollars are...
 
 
As a general rule, marketers consider digital video as a branding tool, used to raise awareness of a new product or brand and designed to speak to a wide array of consumers. In an all-too-frequent...
 
  
Do you know how the Google search engine ranks websites? When you enter a search term, its “bots” scan billions of web pages and, in milliseconds, follow 200 or so “signals” to decide what to present to you in a SERP (Search Engine Results Page), that...
 








 
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